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Lack Of High-End Clothing Market For Middle-Aged And Old Women

2010/2/11 16:03:00 21

Women are naturally fond of beauty, and middle-aged and old women are no exception.

Near the Double Ninth Festival, I found that Ji'nan

clothing

The market also has this phenomenon.


In Ji'nan, we sell high grade middle aged and old people.

Women's wear

There are not many stores in the market.

Ginza shopping mall

Women's wear

He Shu

Women's wear

Basically, we can't buy middle aged and old people.

Women's wear

It is also hard to see the elderly in the expensive shopping mall and Ginza mall.

Women's wear

Special counter.

Ginza mall, Bayi store, Beiyuan store and GUI he commercial building are slightly better, even in people's minds.

clothing

The proportion of middle-aged and old women's clothing counters is not large.


A staff member at a shopping mall said that the elderly are not the main force of fashion consumption, and the consumption is more rational, not the main consumption growth point of shopping malls.

clothing

When the structure is arranged, the middle-aged and old women's clothes will be left out or a few special counters should be set up symbolically.

Choose a mother in a shopping mall

clothes

Ms. Xu said, because there are too many old women's clothes counters in shopping malls, she buys them for her mother every time.

clothes

It's hard to go shopping in several big stores.


Many old people are frugal and dress less than brands.

See it with a daughter in a special counter.

clothes

Ms. Wang, 61, said she and her daughter usually met the right person.

clothes

Buy, do not recognize what brand, do not fix where to buy.

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