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Plane Design Goes Out Of Chaos

2008/8/14 14:11:00 41770

Today, one thing is certain that the field of design is expanding, which is a world that needs to be designed.

Despite the latest statistics, there are more than 700 teaching institutes in China, and they are still increasing.

The number of schooling is multiplying. This makes the design education lacking in Teachers' quality and quality even more difficult to cope with, and it is not enough. Besides, China itself does not have the theoretical foundation. The understanding and understanding level of design is too low, which leads to the fact that the level of design education is poor.

And indirectly cause huge visual pollution to our living space.

Who is responsible for our visual space?

Although this article starts from the concept of large design, it tends to focus on the direction of graphic design in the course of discussion, summarizing the knowledge structure of graphic design, graphic design, graphic design elements, graphic design techniques, graphic design style and so on. According to my personal understanding and combined with many materials, I have carried out some shallow discussions, so as to reveal the basic problems and core spirit of design.

A summary of the problems that the designer plays a universal role and makes it possible for the designer to understand his own knowledge structure, quality, principles, professional ethics, responsibilities and so on.

In order to avoid dogmatism, we should take into account the gap between theory and practice as a general understanding of design and methodology of thinking.

第一章：理解平面设计

Understanding the definition and concept of design will be the first step in understanding design and help us understand our responsibilities as a quasi graphic designer.

Section 1: the proper name and classification of graphic design

The term "design" comes from the English "design", which includes a wide range of design and architectural categories: industry, environmental art, decoration, display, clothing, graphic design and so on. The name of graphic design is very difficult in the ordinary expression, because now the interdisciplinary crossing is more extensive and deeper, and the traditional definition, such as the current method of "graphis design" visual communication design, decoration design...

This may be closely related to the characteristics of graphic design, because design is ubiquitous and graphic design is omnipresent. From the scope, printing is related to graphic design. From the function point of view, it is "visual adjustment through human beings to achieve a certain degree of behavior". It is called visual communication, that is to convey information and express views in visual language, while decoration design or decoration art design is generally considered to be a very inaccurate name, with one sidedness.

Now, in the understanding of the scope and connotation of graphic design, let us look at the classification of graphic design, such as image system design, font design, book binding design, record design, packaging design, poster / Poster Design...

It can be said how many kinds of designs there are.

In addition, commercial design and art design obviously exist.

The second section: the concept of graphic design.

Design is purposeful planning. Graphic design is one of the forms that these plans will take. In graphic design, you need to use visual elements to spread your ideas and plans, convey information to people with words and graphics, and let people understand your plans and plans through these visual elements. This is the definition of our design.

The bottom line of a visual work should be to see whether he has the energy to move others and whether he can smoothly convey the information behind him. In fact, she is more like human relations and relies on charm to conquer objects. Does your design have the charm of catching people's hearts?

Is it love at first sight or in a natural way? Do you need to be a gentle gentleman or a rebellious son or scholar?

As a matter of fact, graphic designers play multiple roles. You need to know yourself, you need to investigate objects, you should be a member of the object, but you are not willing to give up and talk about it. Your design represents the customer's product, the customer needs your feelings to impress others, you are actually a "betrayal" person, graphic design is an art closely related to specific purposes.

The third section: the characteristics of graphic design.

Design is the combination of technology and art. It is the product of a commercial society. It needs the balance of artistic design and creative ideal in the commercial society. It needs to be objective and restrained. It needs to borrow the author's mouth to speak for the client.

Design is different from fine arts, because design is aesthetic, practical, alternative and people-oriented. Design is a necessity, not just decoration and decoration.

The concept of design has not been completed. The design needs to strive for perfection and constantly improve. It needs to challenge ourselves and declare war on ourselves.

The crux of the design lies in finding that only by constantly experiencing and experiencing deeply, moving others is a challenge for designers.

The design must move people, enough details can move people, graphic creativity can touch people, color touch can move people, material texture can move people,...

Combine various elements of design with organic art.

Besides, designers should understand that rigorous attitude can cause people's heart to vibrate.

第二章：平面设计之路

Design learning may have many different ways, because this is determined by the diversified knowledge structure of design. No matter what you did before, no matter how you used to be, after your entry into the design field, your past experience will affect you, and you will face the challenge and the possibility of being eliminated. Just as you want to create greatness, you can never rely on people's subjective wishes.

Section 1: do you confirm that you want to enter this field?

-- knowledge structure of designers

Designing a diversified knowledge structure will require designers to have diversified knowledge and information acquisition methods.

The first step is to start with the understanding of points, lines and planes, and learn to grasp the foundations of plane composition, color composition, three-dimensional structure and perspective science. We need to have objective visual experience, establish the basis of rational thinking, master the physiological laws of vision, and understand the concept of design elements.

The second step: can you draw a sketch?

1998 Australian Industrial Design Advisory Committee survey results, design professional graduates should have 10 skills first: "should have excellent sketches and freehand painting ability, as a design should have fast and unconstrained visual expression ability, painting art is the source of design, design sketch is the form of thought, we have reason to believe that painting is the foundation of graphic design, foundation of graphic design."

The third step: what do you lack?

In the absence of traditional courses, such as pottery, print, watercolor, oil painting, photography, calligraphy, Chinese painting, black and white paintings and so on, there are too many.

No matter how these courses will enhance your practical ability, performance and aesthetic ability at different levels, the key is to let you know what art is, and more importantly, you find your own personality, but this is also a long-term process.

The fourth step: "can I start designing?"

Of course not. What do you want to design?

Just as you are starting to play games, do you understand the rules of the game?

But you need not worry, you have entered the professional learning, and it means that you have just begun. You enter the field with indomitable, impetuous, non complaining, pragmatic and practical attitude.

Let's take logo design as an example. What kind of background knowledge do we need, the significance of the logo, the origin of the logo, the characteristics of the logo, the design principles of the logo, the artistic rules of the logo, the form of the sign, the way of marking the composition, and why we need to understand?

Why is Coca-Cola going all over the world? Why do we want to wear Lee jeans?

As a designer, are you satisfied with the visual environment around us?

Ask yourself, what is your design ideal?

The fifth step: can you tell the quality of the design and know why?

By learning the basic knowledge of design, you have entered the stage of imitation of design. In order to move forward, we must review the history, and then change from the learning of theoretical books to the study of advanced and excellent designers.

This stage is accompanied by a relatively long process, your design level may be very unstable, sometimes you are confused and sometimes happy, with a lot of practice, and gradually grasp the whole process of design, start to mature designers.

You need to learn rules and break rules.

The second quarter: can you become an outstanding designer?

-- Requirements for designers

1, successful designers should have the following points:

A, strong sense of sensibility.

B, the ability to invent and create

C, the aesthetic appraisal ability of works.

D, the ability to express design ideas.

E, with comprehensive professional intelligence.

Modern designers must have a broad cultural perspective, profound wisdom and rich knowledge. They must be innovative, knowledgeable, sensitive and able to solve problems. They should consider social reflection and social effects, strive to design works beneficial to society, improve people's aesthetic ability, psychological pleasure and satisfaction, and should generalize the characteristics of the contemporary era, reflecting the true aesthetic taste and aesthetic ideal.

At least you should know that excellent designers have their own way, clear image and logical view.

2, designers must be confident and believe in their personal beliefs, experience, vision and taste.

No blind obedience, no self admiration, no arrogance, no floating.

Faced with rigorous scholarship, not individuality but individuality.

As a designer, there must be a unique quality and excellent design.